OK Tire ranked highest in customer satisfaction on the J.D. Power and Associates 2008 Canadian Customer Commitment Index Study. Langley, BC –based OK Tire, with more than 260 owner-dealers nation-wide, moved up four positions from 2007 to take the top spot.
Achieving an index score of 902 on a 1,000-point scale, OK Tire performed particularly well in the areas of work quality and customer orientation – two of the most important drivers of customer satisfaction for automotive services.
“Naturally we’re extremely happy with the news. The results of the study are an objective confirmation in regards to the efforts our owners have made over the past year to ensure we earn the trust our customers place in us” said Greg Sims, OK Tire President and CEO.
According to J.D. Power and Associates, satisfaction with the service experience is essential to increasing customer loyalty, which can have considerable impact on the bottom line for a service establishment.
The J.D. Power 2008 Canadian Customer Commitment Index Study is based on responses from 17,114 owners of 2- to 12- year-old vehicles. Vehicle owners were surveyed between December 2007 and May 2008. Overall customer satisfaction with their vehicle service provider is determined by examining five key factors: appointment/check-in, service advisor, work quality, after service and customer orientation. For more information on the survey visit www.jdpower.com.
For more information about OK Tire, please contact:
Greg Sims
President and CEO
O.K. Tire Stores Inc.
T: 604-542-7999
gsims@oktire.com