Our Vision

To be the most professional chain of dealer-owned and operated retail stores offering tires, mechanical and related services to the Canadian customer.

Mission statement
Demonstrate leadership in the tire and automotive industry in Canada by having qualified, empowered employees who work to exceed our customers’ expectations, by representing our suppliers’ quality products in a professional manner and by delivering a fair return on our shareholders’ investments.

Operating principles

  • Promote progress through transparency, honesty and open communication
  • Treat all stakeholders with respect
  • Be involved in our local communities
  • Encourage employee advancement through training and education
  • Provide a safe, healthy working environment
  • Be proactive in all aspects of our business
  • Generate success by meeting customer needs
  • Be disciplined in all we do
  • Lead by example