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OK Tire is always looking for bright, career-minded individuals to become part of our team; whether at a retail location or one of our Corporate facilities throughout Canada.

Corporate – Merchandising Manager


Location:  Corporate office – Surrey, BC

OK Tire has been part of the Canadian landscape since 1953.  We have come a long way since then; we are now the largest independent tire and auto service retailer in Canada.  Today, we have over 350+ locations coast to coast, and continue to grow!

We are 100% Canadian owned and operated local service providers with the benefit of national support.

Your Role as Merchandising Manager

OK Tire is looking for a talented and experienced Merchandising Manager to create, oversee, and implement merchandising strategies both online and in-store. Reporting to the Director of Marketing, this hands-on strategic role puts you at the forefront of understanding consumer trends, competition and analysis of consumer markets.

Key areas of focus include but are not limited to:

Strategic Focus

  • Responsible for developing and executing online merchandising plans that drive online conversion, increased average order value, and support overall company goals
  • Align the in-store merchandising strategy with the online strategy
  • Analyze sales data, customer reactions, and market trends to anticipate product needs.
  • Collaborate internally with Marketing, Purchasing, Finance and Business Development teams to accurately forecast product quantities, inventory levels, and pricing

Sales Strategy

  • Maximize customer engagement and sales by displaying products appropriately, online and in-store
  • Identify sales strategies by analyzing market trends and needs of stores
  • Develop strategies to highlight promotions, price changes, clearance and holiday/seasonal needs and opportunities.
  • Anticipate and maximize customer interest, reaction, and expectations
  • Analyze target demographics, regional needs, and market size.
  • Track inventory; collaborate with Purchasing Department to ensure correct stock and restock levels.
  • Monitor competitor retail pricing and make recommendations on appropriate pricing accordingly
  • Report on category/product performance weekly, monthly, and annually with plans to improve

Marketing Planning

  • Collaborate with Marketing team relating to execution of marketing plans including the creation, building and display merchandising initiative.
  • Ensure the online assortment’s product content is fully optimized, including attributes, images, buying guides, product reviews, etc. to maximize on-site conversion
  • Constantly monitor KPI’s related to online sales and develop strategies to improve
  • Provide digital marketing team with appropriate merchandise selections and message direction for website, e-newsletters, email templates and external advertising digital placements based on season, promotions, etc.
  • Responsible for creation, implementation and execution of plan-o-grams; including taking photos of process for comparison.
  • Maximize profitability with engaging signage and campaigns
  • Collaborate with marketing team and suppliers to create campaigns that are creative and on-trend.
  • Remain up to date with industry/merchandising best practices and trends
  • Prepare training and store communication materials to implement consistent in-store display elements

Education/Experience that is a must:

  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Post-secondary education in Marketing, Product Procurement or a University Business Degree would be an asset.
  • Minimum 3-5 years’ experience in product management, merchandising or supply chain.  Preference given to candidates with Automotive related experience. 
  • Direct ecommerce merchandising experience with a solid understanding of user experience, site operations, promotions, brand positioning an asset
  • Ability to utilize technology to drive analysis and execution of business requirements
  • Ability to adapt to and lead change
  • Sound judgement and ability to effectively problem solve
  • Excellent verbal and written communication skills
  • Strong analytical and strategic thinking skills
  • Strong listening, presentation, and decision-making skills
  • Highly organized, able to multi-task effectively and work under changing priorities

This is an excellent opportunity to join a stable Canadian company that is continuing to grow. 
Please send us your cover letter and resume ASAP to

OK Tire offers an excellent compensation program including a competitive salary, fully paid benefits package (except LTD), Matching RRSP program, Annual profit share, Personal Days and a Health & Wellness spending account.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.