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OK Tire is always looking for bright, career-minded individuals to become part of our team; whether at a retail location or one of our Corporate facilities throughout Canada.

Marketing Support Manager, Eastern Canada – OK Tire Stores Inc. Corporate Office

Responsible for supporting our OK Tire stores with their local store advertising strategies as well as executing our national campaigns.  Reporting to the National Marketing Director, he/she will work closely with our major stakeholders who include our suppliers and our 325+ independent stores.

Key responsibilities include:

National Programs

  • Execute launch plans for new products which include media support, consumer promotion, point of sale materials working closely with internal and external partners to ensure brand awareness is achieved
  • Project management of National Programs such as warranty, retail financing, etc.
  • Coordinate tradeshow participation including booth, manpower, etc.

Co-Op Advertising:

  • Obtain pre-approval from Suppliers for all TV, Radio and Print ads.
  • Liaise with the vendors to process all dealer co-op requests with Suppliers
  • Maintain appropriate database with regards to co-op process and ensure co-op dollars are maximized.

Market Research

  • Ensure constant market monitoring by gathering data, acquiring research, keeping in constant contact with sales strategies and through analysis of brand awareness and customer needs/reactions
  • Analyze data to anticipate problems, identify opportunities and understand competitive activity and its impact on business.  Make recommendations to adjust plans accordingly.

Other Responsibilities

  • Coordinate workload of Marketing Support Specialist, Graphic Designer, as well as other outside contract/service providers
  • Create/distribute various communication pieces including bulletins and emails supporting upcoming events/advertising
  • Manage corporate brand guidelines
  • Work with Territory Managers and store owners in relations to consumer data, advertising plans and initiatives
  • Work with Digital Marketing & Ecommerce Manager in relation to digital advertising strategy execution and implementation
  • Collaborate with senior management on various projects such as website, conference planning, strategic planning, etc.

Qualifications:

  • Excellent written and verbal communication skills in both French and English required.
  • Preference given to those who hold a Bachelor’s degree in a related area with a minimum of 2 to 4 years of direct experience in advertising and brand recognition, consumer promotion and media management
  • Strong understanding of consumer demographics, consumer purchasing patterns and habits, current trends and needs gap
  • A high energy, creative, self-starting individual who is capable of taking control of a function and can act as a change agent
  • Strong interpersonal skills, including the ability to earn credibility and build strong relationships that will serve as an ‘enabler’ in achieving goals
  • Proven project management skills
  • Ability to communicate confidently to all levels including internal and external customers in both informal and presentation roles
  • Experience using Adobe suite and Microsoft Office
  • Ability to work independently, and to properly prioritize competing tasks while meeting strict deadlines
  • Professional, multi-tasking, team player
  • Strong analytical, reconciliation skills and attention to details
  • Understanding and awareness of Social Media platforms
  • Understanding of ecommerce, PPC, SEO & SEM
  • Some travel throughout Canada will be required from time-to-time

OK Tire offers an excellent compensation program that including a competitive salary, fully paid benefits package (except LTD), Matching RRSP program, Annual profit share, Personal Days and a Health & Wellness spending account.  This position also has the opportunity to work from home office or our Valleyfield Distribution Centre.

Interested? Please send your cover letter and resume ASAP to [email protected]  

Join OK Tire! A National Network of over 325+ locations. Grown from a grass roots alliance of 8, OK Tire was built on a foundation of customer service driven values. Today, the OK Tire Corporate Office employs modern business intelligence, support and efficiencies to provide OK Tire locations with the same professional service that they provide at the store level. From the top down, OK Tire employees work to improve the bottom line at the store level, enabling stores to focus on what they do best—providing professional service, repair and tires.