The category of metrics presented are the same across the National and Regional monthly reports, and only display the top 10 stores and actions. However, the Regional report has been segmented to contain the stores in your region only.
The data presented is specific to users who visited oktire.com and who have contacted the stores directly through one of the submission forms or telephone/text links, and top actions taken across the site (such as clicking on a rebate, visiting a store page, and outbound links). The data is based on users that have selected a location as their store, have contacted the store directly or have been identified by the Auto Detect store locator.
Important note: should a user override the automatic detection locations feature by choosing a different store, it’s then the last setting that would be accounted for. This is the closest indication of traffic that was generated in your area and relevant to the store.
Please find below a quick summary of each metric.
If you have any questions, don’t hesitate to speak with your Marketing Support Manager.